On August 7, 1987, a young lady wearing a red dress emerged from an airplane that had landed in southern California to visit a friend from her high school years. Shortly thereafter, she found herself transported to Long Beach, where her friend intended to introduce her to a zany running group called the “Hash House Harriers.” One member, noting her gender and attire, urged that she “just wait in the truck” until her host returned. With that goading, she ran into history sporting her red dress and heels.

The following year (August 12, 1988), to commemorate the event, the San Diego Hash House Harriers sent “The Lady In Red” an airline ticket to attend the inaugural Red Dress Run. Hundreds of male and female hashers adorned themselves in red dresses for a spectacle widely covered by California newspapers and TV news. In addressing the crowd, The Lady In Red suggested that Hash House Harriers hold the Red Dress Run annually as an occasion be used to raise funds for local charities.